SEO Training

Both Online and Offline

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Course Details

Course Features

Instructor led Sessions
The most traditional way to learn with increased visibility, monitoring, and control over learners with ease to learn at any time from internet-connected devices.
Real-life Case Studies
Case studies based on top industry frameworks help you to relate your learning with real-time based industry solutions.
Adding the scope of improvement and fostering the analytical abilities and skills through the perfect piece of academic work.
Each certification associated with the program is affiliated with the top universities providing edge to gain epitome in the course.
Instructor led Sessions
With no limits to learning and in-depth vision from all-time available support to resolve all your queries related to the course.

SEO Training

Oranium Tech introducing some amazing content on SEO. Seeking to learn the SEO Techniques? Looking for a platform where you can gain an in-depth knowledge of the SEO practices? Then, join SEO Training in Chennai at Oranium Tech! SEO Classes in Chennai at Oranium Tech provides a comprehensive knowledge of the SEO techniques under the mentorship of real-time professionals and they train you to become an expert in SEO practices.

Course Syllabus

Website Planning and Creation
• Domain Name Registration
• Domain Selection
• Hosting and its types
• Basic knowledge of World Wide Web
• Website wireframe and architecture
• Basics of developing and designing a website
• Usability & user experience of a website
• Why say yes to a responsive website
• Website competitor analysis
• Website navigation and optimizing according to user-friendly interface

What is search engines
• Difference between portal and search engines
• How search engines work
• What is SEO
• SEO techniques (On page and Off page)
• Difference between White hat, Black hat, and Grey hat SEO
• What is the need for SEO
• Things to consider before starting SEO of any website
• What is Ranking
• How Google ranks a website.

• Introduction to Keyword research
• How and why to choose the right keywords
• Different types of keywords
• How to do Keyword analysis
• Keywords density analysis
• Tools for keyword research
• Competition analysis
• Localized keywords research

Introduction to On-page optimization
• What is Title, Description, and Keywords tags
• Difference between primary, secondary, and tertiary tiles
• Length of titles, meta description, and Snippets
• H1 to H6 Tags and their importance
• Important keywords in title, meta descriptions, and content
• When and where keywords can be placed
• Difference between Internal links and External links
• Anchor Text
• Anchor links optimization
• Headers optimization
• Importance of Alt tags and Image tag
• Image tag optimization
• Content Optimization
• SEO friendly content
• Optimizing SEO content
• Page naming / URL Structure / Permalink
• Website structure & navigation menu optimization
• Filename optimization
• Page speed optimization tool
• Robots.txt
• URL Canonicalization/ 404 Implementation
• Difference between HTTP / HTTPS
• Different types of Sitemaps and their importance
• Google SEO guidelines
• Google Analytics and Webmaster integration

• Introduction to Off-page optimization
• Local marketing of websites on the basis of locations
• Social Media optimization techniques
• Introduction of link building and its types
• Directory submission
• Blog and article submission
• Forum posting
• Forum signatures and commenting
• Free classifieds
• Classifieds posting
• Press release submission
• Video submission
• Business listing submission
• Guest blog
• Local SEO (Local business listing)
• Detail knowledge of Link building and backlinks
• Social bookmarking

• Sign up for a webmaster account
• Verifying website under Google Search Console
• Introduction on webmaster
• Effect on inner page ranking through inner linking
• Understanding queries and Average keyword position
• Search Appearance
• How to improve website quality and performance by using the information in the search console
• Google Index
• Search Traffic
• Google My Business
• Google Crawling

Introductions on Search Engine Algorithms?
• How Algorithms Works?
• Algorithm & Google Panda
• Detail information on Search Engine Penalties
• Procedures for recovering from Search Engine Penalties
• What is Google Panda Algorithm?
• How Google Panda Algorithm affect millions of websites?
• Things to know about Google Penguin
• A brief introduction on Google EMD Update
• How to save websites from Google Panda, Penguin, and EMD
• Recover your site from Panda, EMD, and Penguin

• Black Hat SEO
• Try to avoid Grey Hat SEO
• Exact-match Anchor text
• Keyword Stuffing
• Spam comments
• Duplicate content and cloaking
• Unnatural links
• Domain and Keyword Cloaking
• Intrusive Interstitial Ads
• 3rd party “Paid” links
• Article spinners
• Automated link building
• Doorway Page, bots, spam, Link Baiting
• Link and article directories
• Duplicate Content and Cloaking
• Paid / spam blogging

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