Website Planning and Creation
• Domain Name Registration
• Domain Selection
• Hosting and its types
• Basic knowledge of World Wide Web
• Website wireframe and architecture
• Basics of developing and designing a website
• Usability & user experience of a website
• Why say yes to a responsive website
• Website competitor analysis
• Website navigation and optimizing according to user-friendly interface

What is search engines
• Difference between portal and search engines
• How search engines work
• What is SEO
• SEO techniques (On page and Off page)
• Difference between White hat, Black hat, and Grey hat SEO
• What is the need for SEO
• Things to consider before starting SEO of any website
• What is Ranking
• How Google ranks a website.

• Introduction to Keyword research
• How and why to choose the right keywords
• Different types of keywords
• How to do Keyword analysis
• Keywords density analysis
• Tools for keyword research
• Competition analysis
• Localized keywords research

Introduction to On-page optimization
• What is Title, Description, and Keywords tags
• Difference between primary, secondary, and tertiary tiles
• Length of titles, meta description, and Snippets
• H1 to H6 Tags and their importance
• Important keywords in title, meta descriptions, and content
• When and where keywords can be placed
• Difference between Internal links and External links
• Anchor Text
• Anchor links optimization
• Headers optimization
• Importance of Alt tags and Image tag
• Image tag optimization
• Content Optimization
• SEO friendly content
• Optimizing SEO content
• Page naming / URL Structure / Permalink
• Website structure & navigation menu optimization
• Filename optimization
• Page speed optimization tool
• Robots.txt
• URL Canonicalization/ 404 Implementation
• Difference between HTTP / HTTPS
• Different types of Sitemaps and their importance
• Google SEO guidelines
• Google Analytics and Webmaster integration

• Introduction to Off-page optimization
• Local marketing of websites on the basis of locations
• Social Media optimization techniques
• Introduction of link building and its types
• Directory submission
• Blog and article submission
• Forum posting
• Forum signatures and commenting
• Free classifieds
• Classifieds posting
• Press release submission
• Video submission
• Business listing submission
• Guest blog
• Local SEO (Local business listing)
• Detail knowledge of Link building and backlinks
• Social bookmarking

• Sign up for a webmaster account
• Verifying website under Google Search Console
• Introduction on webmaster
• Effect on inner page ranking through inner linking
• Understanding queries and Average keyword position
• Search Appearance
• How to improve website quality and performance by using the information in the search console
• Google Index
• Search Traffic
• Google My Business
• Google Crawling

Introductions on Search Engine Algorithms?
• How Algorithms Works?
• Algorithm & Google Panda
• Detail information on Search Engine Penalties
• Procedures for recovering from Search Engine Penalties
• What is Google Panda Algorithm?
• How Google Panda Algorithm affect millions of websites?
• Things to know about Google Penguin
• A brief introduction on Google EMD Update
• How to save websites from Google Panda, Penguin, and EMD
• Recover your site from Panda, EMD, and Penguin

• Black Hat SEO
• Try to avoid Grey Hat SEO
• Exact-match Anchor text
• Keyword Stuffing
• Spam comments
• Duplicate content and cloaking
• Unnatural links
• Domain and Keyword Cloaking
• Intrusive Interstitial Ads
• 3rd party “Paid” links
• Article spinners
• Automated link building
• Doorway Page, bots, spam, Link Baiting
• Link and article directories
• Duplicate Content and Cloaking
• Paid / spam blogging