• Introduction to SMO
• Brief history of SMO
• What is SMO?
• Why is SMO important?
• What benefits does SMO have?
• What is SMO Generally do?
• Why to choose SMO?
• Software architecture of SMO
• Advantages of SMO
• SMO features SMO market
• Comparing SMO with other Technology
• Terms and acronyms

• What are the search engines?
• How search engines work
• Major functions of a search engine
• What are keywords?
• Different types of keywords

• What is social media?
• Understanding the existing Social Media paradigms & psychology
• How social media marketing is different than others
• Forms of Internet marketing
• Extended with Example
• Useful of Internet Marketing
• Extended with Example

• Understanding Facebook marketing
• Creating Facebook page
• Uploading Contacts for invitation
• Exercise on fan page wall posting
• Increasing fans on fan page
• How to do marketing on fan page(with example)
• For engagement
• Important Apps to do fan page marketing
• Facebook advertising
• Best practices for facebook advertising
• Understanding facebook best practices
• Understanding edgerank & art of engagement

• Understanding Video-campaign
• Creating First Video Marketing
• Expanded – In detail with Example
• Importance of Video Marketing
• Benefits of Video Marketing
• Uploading videos on video marketing website
• Using youtube for business
• Developing youtube video Marketing Strategies
• Bringing visitors from youtube video to your website
• Creating video Adgroups
• Targeting options

• Understanding Mobile Devices
• Mobile Marketing & Social Media
• Mobile Marketing Measurement & Analytics
• Fundamental of Mobile Marketing
• Key Industry Terminilogy
• Creating Mobilewebsite through WordPress
• Using tool to create Mobile Website
• Extended-in-detail with Example
• Using tool to create Mobile App
• Extended-in-detail with Example
• Advertising on mobile(App & Web)
• Extended-in-detail with Example
• Targeting Ads on App
• Extended-in-detail with Example
• targeting Ads via Location
• Extended-in-detail with Example
• Targeting Ads Via SeachEngine
• Extended-in-detail with Example
• Content Marketing on Mobile
• Extended-in-detail with Example
• Mobile st Mobile strategy-segmentations option targeting and differentiation
• Extended-in-detail with Example
• Mobile Marketing Mix
• Extended-in-detail with Example
• SMS Marketing
• Extended-in-detail with Example
• Creating Mobile Application
• Extended-in-detail with Example
• Uploading Mobile App in Android and iOS
• Extended-in-detail with Example
• Testing of Function
• Extended-in-detail with Example

• Introduction to Google Analytics
• How Google Analytics works
• Understanding Google Analytics Account Structure
• Understanding Google Analytics Insight
• Extended-in-detail with Example
• Understanding cookie Tracking
• Extended-in-detail with Example
• Types of cookie tracking used by Google Analytics
• Extended-in-detail with Example
• Starting with Google Analytics
• Extended-in-detail with Example
• How to set up analytics acoount
• Extended-in-detail with Example
• How to add analytics code in website
• Extended-in-detail with Example
• Understanding Goals and conversion
• How to set up goal
• Understanding different types of Goals
• Creating first display campaign
• Understanding bounce & bounce rate
• Difference between exit rate & bounce rate
• How to reduce bounce rate
• How to set funnels in goals
• Extended-in-detail with Example
• Importance of funnels
• How to integrate adwords & analytics account
• Benefits of integrating adwords & analytics
• Extended-in-detail with Example
• Measuring performance of marketing campaigns Via Google Analytics
• Extended-in-detail with Example
• What is link tagging
• How to set up link tagging
• Extended-in-detail with Example
• Understanding Filters and Segments
• Extended-in-detail with Example
• How to fill Filters & Segments
• Extended-in-detail with Example
• How to view customized reports
• Extended-in-detail with Example
• Monitoring Traffic Sources
• Extended-in-detail with Example
• Monitoring Traffic Behaviour
• Extended-in-detail with Example

• What is Online Advertising
• Types of Online Advertising
• Display Advertising
• Banner ads
• Rich media ads
• Pop ups & Pop under ads
• Contextual Advertising
• In text ads
• In Image ads
• In video ads
• In page ads
• What are payment module
• Companies that provide online advertising solution
• Tracking & Measuring ROI of online adv.

• What is Email Marketing?
• How Email works?
• Challenges faced in sending buld messages
• How to overcome these challenges
• Types of Email Marketing- Opt-in & bulk emailing
• What is Opt-in Email Marketing?
• Setting up Email Marketing account
• Best platform to do Opt-in Email Marketing
• Setting up lists & web form
• Creating a broadcast Email
• What are auto responder?
• How to do bulk Emailing?
• Best practices to send bulk Email
• Trick to land in inbox instead of spam folder
• Top Email Marketing Software’s & a glimpse of how to use them
• Improving ROI using A/B Testing
• Extended-in-detail with Example

• What is Ecommerce ?
• Top Ecommerce website around the world & it’s scenario in India
• Difference between Ecommerce Software & Shopping cart Software
• Payment Gatewy, Merchant accounts & Logistics for physical goods
• Integrating Woocommerce & setting up an Ecommerce store on WordPress
• Affiliate Marketing by promoting products which look like an Ecommerce Store
• Case Study on Ecommerce website
• How to do Google products listing Ads(PLA) for Ecommerce Website
• How to do SEO for an Ecommerce Website
• Quttera
• Webroot
• Sucuri
• Immuni WebScan
• VirusTotal
• McAfee Check Single URL
• Trend Micro Site Safety
• Google Search Console
• Norton Safe Web
• Open Graph Debugger